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Google Search Results Are Dumbing Down

Google is not the source it once was, argues analyst Kay. Advertising considerations have undercut its previously less-biased approach to information, as is happening across the net. This is a major cautionary tale about where...

Why Bezos Deserves to be The World’s Richest

As Amazon gets ready to announce its new headquarters, the company continues to dazzle both consumers and competitors. Given its overwhelming scale, a breakup of the company is likely, but as long as it continues...

Martin Sorrell on Trump, Legacy Advertising, and Not Being Forced into Retirement

Speaking at Techonomy NYC, Martin Sorrell said he would "start over" after his departure from WPP. The news came at the end of a far-ranging discussion.

Facebook, GDPR, and the Perils of Online Advertising

The revelations about how Cambridge Analytica exploited Facebook raise a host of questions about both companies. Most pressing for users of Facebook: its lack of oversight and transparency betray a company that seems to care...

Marketers Finance Fake News. Now What?

Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows...

The Biggest Question Facing Internet Technology

This Guardian column by Rohan Gunatillake asks a question so obvious it sounds absurd: What if tech tried to be healing instead of just addictive? In a time when our biggest platforms are acquiring outsize...

Hyper-Efficient Marketing Will Transform the Corporation

More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms...

How Data Is Failing Marketers

For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact...

Detroit’s Stik Helps Companies Find Their Biggest Advocates

When we have important “life administration” decisions to make—getting a loan or a new health insurance plan—we often turn to people we know and trust. A Detroit startup called Stik is asking, “What if businesses...

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