This Guardian column by Rohan Gunatillake asks a question so obvious it sounds absurd: What if tech tried to be healing instead of just addictive? In a time when our biggest platforms are acquiring outsize influence in how society functions, it's an urgent topic all technologists need to engage with. More
Tag Index / Showing 1 - 8 of 8 results for “advertising”
Detroit’s Stik Helps Companies Find Their Biggest Advocates
When we have important “life administration” decisions to make—getting a loan or a new health insurance plan—we often turn to people we know and trust. A Detroit startup called Stik is asking, “What if businesses could use the Internet to better harness the power of recommendations and benefit from the emerging ‘reputation economy?’” Stik’s end-to-end solution helps businesses grow through referrals, and lets consumers discover businesses they can trust using a new form of social advertising. More
Media & Marketing Techonomy Events
Could Media Get Too Smart About Consumers?
Online ads are already creepily close to accurate, to be sure. But as media and delivery platforms morph and as marketers access more data about consumers, ad targeting will undoubtedly become more precise and more useful, industry leaders say. If you’re a vendor, that’s likely welcome news. How consumers will respond to marketers knowing just what they want to buy next will depend on whether "more useful" ads seem too invasive. A “Smart Media” panel discussion at Techonomy 2013 in Tucson on Monday asked, “As robust data-driven dialogues develop between brands and their constituencies, what does that mean for products, those who sell them, and those who consume?” More
Facebook Is Making $3 Million a Day on Mobile Ads
Who says Facebook isn’t making any money? On Tuesday afternoon Mark Zuckerberg announced that the company is making $3 million per day in revenue from Facebook’s flagship mobile ad product, Sponsored Stories. Add in the revenue from Sponsored Stories on desktop and the figure rises to $4 million per day. More
Can Facebook Make Mobile Its Gold Mine?
Facebook has "finally gotten religion about the need to really focus on revenue and profit," says Techonomy Founder David Kirkpatrick in a recent interview on Bloomberg TV. Facebook has always focused more on its product and user satisfaction than monetization, but Kirkpatrick thinks it's taken the company too long to recognize that "everything is going mobile." Still, he believes mobile ads will be an effective revenue stream for the company. "Everybody's in the first inning of figuring out mobile advertising," he says. "This is a gold mine, but the problem is you've got to convince consumers that it's OK to get more data about them, because if you do, you can give them information that they perceive as useful." More
Deciphering Facebook’s Ad Exchange
Facebook is still formulating ways to leverage its massive user base (which just surpassed one billion) to create new models for ad revenue. The launch this summer of its own ad exchange was a step in that direction, albeit one that draws on precedents established by Web publishers like Yahoo and AOL. How does the Exchange actually work? Peter Kafka of AllThingsD asked Triggit CEO Zach Coelius to lay out the basics. Judge for yourself how successful he is in translating ad-tech speak into plain English. More
Business Media & Marketing Techonomy Events
Sprint’s Dan Hesse on Giving His Company a Public Face
In this session from Techonomy 2011 in Tuscon, Ariz., Dan Hesse, CEO of Sprint Nextel Corporation, explains how endowing a company with a distinct personality, and literally giving it a human face, can be a powerful business decision. A 2008 ad campaign that featured Hesse as a spokesperson for Sprint on television helped improve the company's reputation. More
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