According to entrepreneur Seth Godin, tackling climate change doesn’t have to be complicated. It will, however, be difficult. Godin argues that corporate complacency and misdirected individual efforts are climate mitigation’s two biggest sticking points right now. To tackle them effectively, he believes that we need to embrace a “simple and hard” solution: Simply stop subsidizing carbon-hungry industries.
Godin, who created The Carbon Almanac, and appears in the latest issue if Worth joined joined the Techonomy Climate NYC: Solutions That Scale conference. There, he gave a talk entitled “The Super Simple Solution.” As promised, his suggestion to mitigate climate change was about as straightforward as they come. The trouble, though, is that “simple” does not equate to “easy.”