Salesforce.com’s Michael Lazerow on the Transparency Revolution

We are in the midst of “a trust revolution,” says Michael Lazerow, “where everything is transparent.” This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected.

We are in the midst of “a trust revolution,” says Michael Lazerow, “where everything is transparent.” This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected. “If you’re a company that misuses data, if you’re a government that misuses data, you will be overthrown,” he said. Some might call that view optimistic. Others—especially those used to power—are likely to find it horrifying.

Related Posts
See All

Plastics: “The New Coal”

We are in the midst of "a trust revolution," says Michael Lazerow, "where everything is transparent." This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being...

Exxon Doubles Down on ‘Advanced Recycling’ Claims that Yield Few Results

We are in the midst of "a trust revolution," says Michael Lazerow, "where everything is transparent." This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being...

How Catastrophe Bonds Help Mitigate the Impact of Climate Change

We are in the midst of "a trust revolution," says Michael Lazerow, "where everything is transparent." This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being...

Hypocritical ‘Guns of Omaha’ Take Aim at Robinhood

We are in the midst of "a trust revolution," says Michael Lazerow, "where everything is transparent." This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being...