We are in the midst of “a trust revolution,” says Michael Lazerow, “where everything is transparent.” This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected. “If you’re a company that misuses data, if you’re a government that misuses data, you will be overthrown,” he said. Some might call that view optimistic. Others—especially those used to power—are likely to find it horrifying.
Salesforce.com’s Michael Lazerow on the Transparency Revolution
We are in the midst of “a trust revolution,” says Michael Lazerow, “where everything is transparent.” This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected.
By Techonomy Media
Tech's Impact on Business and Society, www.techonomy.com
Today technology is inextricably entwined with just about every activity that humans undertake. Techonomy embraces that fact, and seeks as a company to help the world take advantage of it. We cast our lens broadly across business and society in order to highlight and explore the manifold ways in which tech’s impact is felt. Techonomy Media hosts conferences and dinners and publishes editorial content, including video journalism. We make our programs accessible to a wide audience because it is impossible to know where leaders will emerge, and because the world increasingly recognizes that, for better or worse, we are all in this together.
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