Vala Afshar is the Chief Digital Evangelist at Salesforce. Prior to joining Salesforce he was Chief Marketing Officer at Extreme Networks, and CMO and Chief Customer Officer at Enterasys Networks. Vala holds a patent for a social Internet of Things communication platform
Customer Personalization Faces Trust Crisis
New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches.