After getting his PhD in theoretical physics and doing research work at UW, for over a decade Vadim was holding product leadership roles in a variety of ad tech start-up companies, including Red Aril and Integral Ad Science. Before coming to Walmart, he was a co-founder and CEO of OpenDSP, a high-scale marketing technology and measurement platform allowing advertisers to maximize their incremental revenue and sales through discovery and creation of new customers. At WalmartLabs, Vadim led the development of Walmart Identity Graph and WMX 2.0, a completely redesigned Walmart’s advertising platform utilizing immense amount and depth of Walmart’s retail data, allowing brands to target Walmart customers across devices and platforms using machine learning and to measure the true outcome of the brand campaigns. Currently, Vadim is a Director of Product on marketing team responsible for data solutions, identity resolution, measurement and experimentation.