Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner.
Customer expectations in hospitality are being raised by the personalization of e-commerce. Marriott is using big data to enable its front-line staff to provide personalized service. They sat down with our partner, Salesforce, to discuss...