Shounak Athavale is Senior Process Methodologist at Ford Motor Company. During last 18 years at Ford, he has worked in several areas, including, Research and Advanced Engineering, Advanced Manufacturing, Systems Thinking/System Dynamics, Strategy, and Enterprise Technology Research. Currently he leads two work streams, namely, Application Enablement and Urban Mobility. Dr. Athavale was recipient of ASME’s Blackall Award, and currently chairs ASME MTG Honors Committee. He holds a PhD in Mechanical Engineering from North Carolina State University, Raleigh, NC and an MBA from University of Michigan, Ann Arbor, MI.