Shoshana Zuboff’s book, The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (Penguin, 2003), co-authored with Jim Maxmin, has implications that have by now become manifest for nearly everyone on the planet.  She emphasizes that we have entered the age of the individual still blinkered by the business models and worldview of another era and that the next episode of capitalism will be forged from this opportunity.  Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School (retired).  One of the first tenured women at the Harvard Business School and the youngest woman to receive an endowed chair, she earned her Ph.D. in social psychology from Harvard University and her B.A. in philosophy from the University of Chicago.  Zuboff’s most recent publication is “Creating Value in the Age of Distributed Capitalism” (McKinsey Quarterly, September 2010).  She is the author of the celebrated classic In the Age of the Smart Machine: The Future of Work and Power (1988) and founder of the renowned Harvard executive program “ODYSSEY: School for the Second Half of Life.”