Sharam Fouladgar-Mercer is the co-founder and CEO of AirPR, a technology platform to increase PR performance and measure the ROI of PR for the first time. He was an entrepreneur in residence at Shasta Ventures focused on consumer Internet and the social graph. Prior to joining Shasta, Sharam was a senior associate at Sierra Ventures focused on consumer Internet, enterprise software (cloud computing/virtualization), and mobile. He served as a board observer at Makara (sold to RedHat) and TouchCommerce. Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam has lectured at universities, events, and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital’s Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a B.S. in computer science from Princeton University and an M.B.A. from Harvard Business School. He played NCAA D-1 ice hockey and is fluent in Farsi.