Rajat founded Bunchball, the leader in gamification, in 2005. Rajat’s skill set combines a unique understanding of technology and design that stems from a four-year career at design firm IDEO where he was co-director of the Software Experiences Practice. While at IDEO, he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald’s, HP and Philips. Previously, Rajat worked in various roles at Philips Consumer Electronics, IBM Research and ViewStar.