Pam Edstrom started her career in technology PR, first with Tektronix Inc. and then as Microsoft’s first director of public relations. In 1984, she partnered with Melissa Waggener Zorkin, helping to build what is now the second-largest independent strategic communications and influence agency in the world. Pam is deeply involved on a day-to-day basis in nurturing client relationships, and she is equally committed to mentoring the company’s present and future leadership.
Pam has been instrumental to the success of past and present accounts, including Advanced Micro Devices (AMD), MasterCard, Dell, Boeing, and Intimate Brands (IBI), and in 2009, she assumed the presidency of the global Microsoft account. In addition to her latest leading role, Pam continues to be instrumental in creating industry-leading PR services, training programs, and quality initiatives for Waggener Edstrom Worldwide’s account teams and clients.
Pam’s ingenuity and future-focused vision earn her clients’ trust and respect, and her hard work has garnered a number of industry accolades. In 2008, she was named Woman Executive of the Year by the Portland Business Journal, and she has also been recognized as one of PRWeek’s “50 Most Powerful Women in PR” and “100 Most Influential PR People of the 20th Century.”