Matty Lin - Techonomy

Matty Lin currently serves as Managing Director at TikTok, overseeing Monetization and Brand Partnerships for the US.

Before joining TikTok, Matty played a major role in a few media agencies including OMD, PHD and SapientRazorfish. During his 7-year tenure working as a Senior Director at OMD, Matty led the strategic business planning, media optimization and client relationship efforts for Fortune 100 global clients. He also had experience leading marketing media analytics teams for clients in retail, CPG, travel and household service while at Razorfish.

Matty holds a Bachelor’s Degree in Finance and earned his Master’s Degree in Integrated Marketing Communications from Northwestern University. In his free time, he enjoys reading, traveling and spending time with his family.

Videos

Matty Lin and Billy Mann on How TikTok’s Social Media Triumph is Changing Gen Z – and Society

It’s no secret it has blown up and changed social media, allowing creatives to express themselves, and turning everyone into creatives. And now more and more brands are finding ways to collaborate with these largely...

July 21, 2020

Events

Conferences

Techonomy Virtual: Reset + Restore

The combination of the Covid-19 crisis and the heightened awareness of racial injustice is unprecedented. This is a historic moment in so many ways and our speakers took an in-depth look at the ongoing transformations...