Mathew Sweezey is Principal of Marketing Insights for Salesforce. Mathew’s is a published author with his second book due out in 2019. He has written for Forbes, The Guardian, AdAge, VentureBeat, Mashable, and numerous other publications. Mathew is also frequent Keynote speaker and routinely works with the worlds largest and most well respected brands including: NATO, The Economist, MIT, UPS, HomeDepot, NASCAR, Verizon, and Dell.