Mark Bonchek is the Chief Epiphany Officer of Shift Thinking. His mission is to update thinking for a digital age. Mark works with organizations to create new narratives around a shared purpose, attract customers into brand orbits, and empower employees with decision doctrine. His clients include GE, Accenture, Staples, Kaiser Permanente and the American Heart Association. Mark has been at the forefront of the digital revolution since receiving Harvard University’s first Ph.D. on the topic of social media in 1997. He lives in Weston, Massachusetts and is a frequent contributor to Harvard Business.