Kyla Brennan is the founder and CEO of HelloSociety, a full-service Pinterest influencer analytics firm she founded in 2012 to help brands optimize their marketing efforts through strategic partnerships with influential pinners, robust analytics, and creative consulting. She drives the company’s vision, strategy, and goals, and oversees all business development efforts. Under Kyla’s leadership, HelloSociety’s network of more than 300 influential pinners has generated 2.9 million new user sign-ups and 22 million unique page views for the visual discovery platform. Kyla’s foray into the social media space came during her time at MySpace, where she quickly became a believer in the power of marketing through social influence. She holds a bachelor’s degree in advertising from the University of Nebraska-Lincoln.