As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi works to transform old behaviors that block global organizations from reaching strategic goals into new behaviors that increase shareholder value. The firm’s Greenlight Research Institute has proven the correlation between positive relationships and business success, particularly in sales performance. Based on a decade of field engagements with iconic global organizations, Keith has perfected techniques of collaborative coaching and motivation of key constituencies that positively transform organizational behavior. Ferrazzi Greenlight strategically leverages the thought leadership of its executive team, who have guided the highest echelons of corporate America to desired business outcomes.