Katie Webb is a results-driven strategic innovator who has crafted a successful career in problem finding, creating charter and purpose, and being a disruptor. Her diverse career background spans sales, marketing, business strategy, customer experience, and technology. She is passionate about bringing people together who believe there is a better way and giving them the freedom, support, and leadership to drive meaningful change. She is a big believer in building systems and relationships to achieve success. In 2019 she spearheaded the creation and operationalization of the Aflac Innovation Lab, Hatch, which has shown continued growth and investment over the last three years.

Katie has been with Aflac for nine years, where she currently serves as the Director of U.S. Innovation and leads the U.S. Value Creation initiative under Rich Gilbert, Aflac CTO.