Kass Dawson is the Global Head of Marketing Communications at SoftBank Robotics, engaging in the development and execution of effective strategic and tactical plans for external and internal communications. He works in conjunction with SoftBank partners to ensure that communications strategies, messages and executions are aligned with brand and business priorities. Before SoftBank Robotics, Dawson worked at Facebook as the Global Head of Vertical Marketing for the automotive industry, where he drove the company’s strategic vision to maximize automotive business around the world. Before Facebook, Dawson has held a variety of roles within manufacturing and technology leaders like Mercedes-Benz and Jumpstart Automotive Group.