As co-founder and director of brand strategy for Citrix Podio, Jon Froda is a global leader in driving organizational change through the adoption of cutting edge collaboration tools. A former career musician turned entrepreneur, Jon spent years researching the area of social software, specializing in strategies and products that enhance knowledge-sharing and productivity across teams and professional networks. Jon joined Citrix after the company acquired Podio in April 2012 and continues to play an active role in spreading Podio to teams all over the world. Jon is a frequent speaker on the Future of Work and social technologies and holds a bachelors degree in International business and modern languages from Copenhagen Business School.