Joel Weinberger is Professor of psychology at the Derner School of Psychology, Adelphi University, with Postdoctoral training in motivation at Harvard University.  He is a Fellow of the Association for Psychological Science and of the American Psychological Association.  His research has focused on unconscious processes for which he received the Ulf Kragh Award from the University of Lundh, Sweden.  His recent book, on the unconscious (The Unconscious), co-authored with Valentina Stoycheva, is the recipient of the 2021 Book Prize Award of the American Board and Academy of Psychoanalysis.  He is the author or co-author of about 100 publications.  As a founder of Implicit Strategies, Dr. Weinberger helps political campaigns, non-profits, and businesses discover what consumers unconsciously think and feel about their candidate, product, or brand.  His political and business commentaries have appeared in various podcasts and media outlets, including the Huffington Post, Anderson Cooper and Good Morning America.  He is also a practicing clinical psychologist.