Prior to joining Microsoft, Jennifer was Global Head of Media Industry Strategy at Adobe, where she helped formulate and grow M&E Industry footprint for Adobe’s Marketing Cloud solutions. Prior to Adobe, she was Founder and CEO of Mixercast, a social advertising company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!.
Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the executive leadership program at the Harvard Business School, the MBA program at UC Davis and studied law at Golden Gate University.