Jeff Merkel is Director of Mobile Advertising at Google and is responsible for the global business development teams that provide mobile services and solutions to developers and publishers.  He joined Google in May 2010 as part of the company’s acquisition of AdMob, where he served as Vice President and General Manager of Asia Pacific, responsible for strategy and operations.  Prior to joining AdMob, Jeff was Director of Market Development for Motorola where he was responsible for sell-in, commercialization, and marketing of media solutions and services (including SCREEN3), to operators and retail markets globally.  Previously, Jeff was a Marketing Manager at Apple Computer, a Development Manager for a wireless payment startup in Singapore, and a Management Consultant for Price Waterhouse in the U.S. and Europe.  Jeff holds a B.A. from Taylor University and an M.B.A. from the Stanford Graduate School of Business.