Greg Ross serves as global director of product strategy and infotainment for GM’s Global Connected Consumer group, where he is responsible for leading the implementation of GM’s infotainment product line-up in GM vehicles. Previously, he was director of business extensions for OnStar, leading efforts to develop new business ventures. Greg has been with OnStar since 2001. During most of that time, he was director of subscriber relationship marketing, with the responsibility of growing and retaining OnStar’s base of over 6 million subscribers. Greg came to OnStar from General Motors’ core automotive business, where he held several leadership positions in product marketing, sales, and product development. He served as brand manager at the GMC division, leading the medium pickup business and leading early development of what became the GMC Acadia. He also led product planning projects in both North America and in Europe, setting strategy for some of GM’s highest volume products, including the Chevrolet Silverado and Opel Astra and Corsa. Greg was also fortunate to be a part of some of GM’s most innovative projects in the 1980s and 1990s, including its EV1 Electric Vehicle program.
Global Director, Product Strategy and Infotainment, Global Connected Consumer, General Motors