Greg Petroff is the Global Head of Design at ServiceNow. At ServiceNow, he leads the company’s growing Experience organization efforts to define the human experience of work, connecting people to workflow and systems in meaningful ways.

Greg has managed teams and practiced as a designer for over 25 years in user experience, branding and customer experience roles at SAP, GE Digital and Google before joining ServiceNow in 2018. Greg serves as an Academic Board Advisor to ISDI University.

Greg was a founding board member of the Interaction Design Association, former board member of the Industrial Internet Consortium. Open Connectivity Foundation and Open Fog Consortium.