Geraldine Calpin is the global head of Digital at Hilton Worldwide, responsible for setting the strategic direction for Hilton’s digital guest agenda, and maximizing commercial advantage from all direct digital channels. Geraldine joined Hilton Worldwide in 2002. During her tenure, she was responsible for the launch of Hilton’s pioneering digital check-in with room selection solution at over 4,000 hotels, the introduction of its eCommerce function, and the development of its unique eCommerce and demand generation program for hotels globally. Prior to joining Hilton Worldwide, Geraldine held various roles within the travel industry, including sales, planning, operations, and marketing roles at Trusthouse Forte and Le Méridien Hotels.