Doug Kester is a business consultant to large enterprises and startups. Most recently, he helped launch a successful mobility practice at one of the world’s largest IT consulting firms. Here he led the cheers for a platform-based solution through b2b and consumer market research, internal strategy documents, and numerous PowerPoint presentations for management, key clients, and industry venues such as Mobile World Congress and Yankee Group Wireless Leadership Conferences. He is conversant in mobile payments, couponing and loyalty programs, automotive telematics and IVI, mobile healthcare, enterprise mobility, and machine-to-machine communications. In the 1980s he co-founded REACH, the first DOS-era online service to feature a graphical user interface, integrated e-mail, social groups, and IP networking. Users of REACH included Coopers & Lybrand (now PwC), Council Connect (an early social network targeted to lawyers), and Hill & Knowlton. Reach Networks later went on develop several pioneering websites, including the original and