Dennis Shirokov is the Marketing Director leading FedEx’s Interactive Marketing practice. With over 12 years of experience in eCommerce, User Experience Design, online marketing, customer experience marketing and web product management, he is leading the transformation of the company’s traditional marketing practices into digital and social. His team is responsible for increasing the relevance of FedEx messaging to customers by delivering the right message to the right audience at the right time and place. Prior to his current role, Dennis championed the formation of a new Digital User Experience (UX) Design organization to transform company design practices to a user-centered design methodology. He led multiple redesigns of the global that transitioned multiple customer-facing web properties into one global services company website. Dennis also developed FedEx’s first mobile strategy and launched the first company mobile application on iOS, which was included in Apple’s international advertising campaign. Prior to that, Dennis was a key member of the specialized consulting team that led the enterprise wide Customer Experience Management program to retain over $790M of revenue at risk. Dennis is currently working with a non-profit, Shelby County Schools Education Foundation, revamping their digital and social media marketing strategies. Originally from Russia, he has been with FedEx since 2000, and holds an MBA from Washington University in St. Louis and BA from Southern Utah University. Before joining FedEx, Dennis worked in Eastern Europe as a Business Development Manager for a US based engineering company supporting the expansion of Fortune 500 companies into Eastern European markets.