Based in San Francisco, David is Senior Vice President and Managing Director of both the Technology and Retail practices at Maru/Matchbox. He leads a robust team of consultants who focus on using disruptive technology to help humanize data and tell better, more insightful stories.

Through his active thought leadership around product/brand innovation, brand management, consumer engagement, omnichannel, and market and customer dynamics, David is often found collaborating with clients on ways of being more agile, nimble and actionable in research methods. David joined Maru/Matchbox through the acquisition of Vision Critical’s Research & Consulting business, where he was a leading research consultant providing strategic research direction to clients across the Retail, Technology, CPG, Healthcare, and Luxury Good sectors.

David holds a BBA degree in Business Administration from Wilfrid Laurier University.