Bessie is the CEO of GroupM China and is responsible for the strategic development, operations and continued growth of GroupM and its media agencies throughout the country. Since her appointment in 2005, the group’s digital and integrated media communication capabilities have expanded and GroupM is now the digital market leader in China in terms of billings. She previously worked at JWT Taiwan, Mindshare Taiwan and Mindshare Shanghai. Prior to joining GroupM, she was CEO of Mindshare China. Bessie has received numerous media awards in China for her contributions to the industry, including Media Person of the Year (2010) by the Communication University of China, Media Person with Major Contribution to the Industry (2010) by China Advertising magazine, China’s Top 10 Most Creative Media Professionals (2007) by the China Economic Newspaper Association, and China’s Top Business Women Leaders (2006) by the All-China Women’s Federation. As a member of the World Economic Forum’s Global Agenda Council on Women’s Empowerment 2010, Bessie is an active participant and moderator at the Davos meetings. She graduated with a Masters in communications at Illinois State University.
Chien Ling (Bessie) Lee
Chief Executive Officer, GroupM China