Bret is the Commercial GM for Cognizant’s Software Product Engineering practice, is responsible for our Global Strategy and Solutions team, and leads Cognizant Softvision’s Innovations and Labs program. Bret oversees go-to-market strategy working across industries to bring unique domain and product engineering capabilities to meet client’s needs.  As head of Strategy & Solutions, Bret runs our global digital product teams and brings Cognizant Softvision’s best creative, industry and technical domain leaders together to define, design, and build digital products that enable client’s businesses.  Finally, he leads our Labs team, where we partner with clients to infuse innovation into their business.

Prior to Cognizant, Bret founded and built a company called BestFit Mobile, a digital design and engineering company acquired by Softvision in 2015.  Bret then led marketing and Strategy for Softvision as it grew into a leading pure-play product Engineering firm in the market until acquired by Cognizant in 2018.

Bret earned an Economics degree at Wake Forest University and an MBA at the University of Texas at Austin.  He is a regular speaker at digital and customer experience-based events such as SXSW, CES, and others.  He is now part of our Austin, TX studio where he lives with his wife and 2 boys.