Bob Carson serves as Director of Engineering at Root Insurance. Root is the nation’s first licensed insurance carrier powered entirely by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are. Through smartphone technology and data science, Root measures driving behavior, and uses it as the primary factor in determining rates. The result is personalized car insurance for good drivers, better rates, and a seamless mobile app experience. As a member of Root since before its first policy, Bob has helped grow Root and its engineering team into one of the midwest’s most prominent startups.