Bill Schmarzo, author of the upcoming “Big Data: Understanding How Data Powers Big Business,” is responsible for setting the strategy and defining the service line offerings and capabilities for EMC Consulting’s enterprise information management and analytics practice. He has written several white papers and is a frequent speaker on the use of Big Data and advanced analytics to power organizations’ key business initiatives.

Bill has more than two decades of experience in data warehousing, BI, and analytic applications. Bill authored the “Business Benefits Analysis” methodology that links an organization’s strategic business initiatives with its supporting data and analytic requirements. He also co-authored a series of articles on analytic applications. Bill has served on the faculty of The Data Warehouse Institute as the head of the analytic applications curriculum.

Previously, Bill was the vice president of analytics at Yahoo, where he was responsible for the development of the company’s advertiser and website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the analytic applications business unit at Business Objects. Bill holds an MBA from the University of Iowa.