Beverly Schwartz is an “entrepreneurial” behavioral scientist and author of the recently published Rippling: How Social Entrepreneurs Spread Innovation Throughout the World, Wiley, April 2012. She is also Vice President of Global Marketing for Ashoka, the world’s largest association of leading social entrepreneurs. With a background in advertising and communications, she has an extensive career in marketing for the private, non-profit, and public sector, and has devoted her career to working on some of the world’s most challenging domestic and international social issues. Beverly is a veteran of managing large scale social marketing movements. As SVP at Fleishman Hillard International Communications and under the auspices of the Executive Office of the White House, she directed the non–advertising portion of the US “Youth Anti-Drug Media Campaign.” For the US Centers for Disease Control and Prevention, she helped design and manage the “America Responds to AIDS” media campaign in its beginning and critical growth years of 1987-1992. At CDC, she also served as Acting Director of Public Information for the Office on Smoking and Health. During the three years she lived in Minnesota, she is credited with helping to write and pass the Minnesota Clean Indoor Air Act, America’s first non-smoking in public places state law. Beverly is a Board of Trustee member for the National Hospice Association and a Board Member of the Harwood Institute for Public Innovation.