Adam Hanft, CEO of Hanft Ideas, is a globally-known expert in strategy, marketing, branding and messaging; he is also a prolific cultural critic and journalist. This combination of skills and experiences is the confluence of disciplines that define the future of marketing.
Adam sits on the board of two public companies, 1800Flowers and Scotts Miracle-Gro (NYSE: SMG), where he is also actively involved with the company’s transformative marketing and brand efforts.
He also co-hosts a podcast called JOLTY about the turbulent times we’re in, and is co-author of “Dictionary of the Future,” which Wired called a mimetic encyclopedia of what’s to come.” Adam was an unpaid digital strategy consultant to President Obama’s 2008 campaign and has consulted for Yesh Atid in Israel.
Companies that Adam has advised have raised well over $1B, in categories as diverse as plant-based proteins, biotech, AI, fintech, cybersecurity, energy and cannabis.
Commentaries written by Adam on a diverse range of subjects appear regularly in the Huffington Post, The Daily Beast, Fast Company, Atlantic, Slate and other publications. He has been a frequent commentator on public radio’s “Marketplace,” and has appeared on the “Today Show,” “The Daily Show,” CNBC, Fox News and elsewhere. He has been on the masthead of five magazines, including “Worth” and “Inc.” – where he wrote the back-page column for five years – and “Civilization” – the magazine of the Library of Congress.
Called a “marketing guru by U.S.A. Today, Adam had a successful career as an advertising agency founder, winning over 100 major awards – including an EFFIE for effectiveness – and created “Flick Your Bic,” named one of the 50 greatest ad campaigns by Entertainment Weekly.
Adam began his career as a comedy writer for the legendary director Garry Marshall, writing scripts for “Happy Days” and “Laverne and Shirley.”
Adam is a Phi Beta Kappa graduate of New York University