Aaron Strout is the CMO for the network of integrated marketing and communications agencies, W2O Group. He is a monthly contributor on mobile/location-based marketing for Marketlingland and the co-author of Location-Based Marketing for Dummies. Prior to joining W2O Group, Aaron served as CMO of two different tech startups. Before life in startup-land, Strout spent nine years as a digital marketer at financial services giant, Fidelity Investments.