As President and CEO of Samsung Electronics North America, Tim Baxter is responsible for the continued growth and success of Samsung’s $30 billion+ consumer and enterprise businesses across Samsung Electronics America and Samsung Electronics Canada.
Tim oversees the strategic vision for these two businesses and leads the sales, marketing, and operations teams within Consumer Electronics, Mobile, Home Appliance, Customer Care, and Services and New Business.
A high-performance leader with more than 30 years of sales, marketing and leadership experience, Tim is known for disrupting traditional markets and delivering significant growth and operational excellence.
In line with the Samsung vision to “Inspire the World, Create the Future,” he is leading an aggressive growth and investment strategy in North America, one aimed at anticipating market demands, delivering first-to-market products and services, and strengthening the brand.
Tim joined Samsung in 2006 as Executive Vice President of sales and marketing for the consumer electronics division of Samsung Electronics America and held various senior leadership roles including, President, COO and CEO of Samsung Electronics America before being appointed to President and CEO of Samsung Electronics North America in July 2017.
Prior to joining Samsung, Tim played vital roles at some of the top technology companies in the United States, including executive leadership positions with Sony Corporation of American and AT&T and Lucent Technologies.
Tim graduated from Roger Williams University in Rhode Island with a Bachelor of Science in marketing, where he now sits on the Board of Trustees. He received an honorary degree from Roger Williams University and an honorary doctorate from South Carolina State University.
Tim is passionate about his commitment to community, and serves on the Board of Directors for the CTIA and Junior Achievement USA in addition to his involvement in company giving programs such as Hope for Children, Solve for Tomorrow, and Employee Day of Giving.
Tim lives in New Jersey with his wife and their three children.