Steve Hasker is President, Global Media Products and Advertiser Solutions for Nielsen. Steve is responsible for Nielsen’s TV, Mobile, and Online audience and advertising effectiveness measurement solutions. Steve joined Nielsen at the end of 2009 from McKinsey & Company, where he served as a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation for leading companies in television, syndicated information, filmed entertainment, sports, online and mobile advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the Firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia. Steve lectures regularly at Columbia University and his research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital and online business models and marketing have been featured in the McKinsey Quarterly. Steve is a Board member of the International Radio and Television Society, and the Center for Communications and a member of the Australian Institute of Chartered Accountants. Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Masters in International Affairs both with honors from Columbia University.