Paula Batson is vice president of communications at SocialFlow. An early and ardent new technology adopter, she has spent the majority of her career at the intersection of entertainment and technology. Bringing a unique passion to her experience with music and media start-ups, she has helped tell the stories of clients ranging from Miles Davis to Lyle Lovett, and created value for such iconic brands as Columbia Records, CDNow and Book of the Month Club. An accomplished communications strategist with years of experience in digital entertainment, she was previously VP, communications for the Fox Mobile Group. Prior to this she was senior vice president, communications, for Direct Brands, formerly owned by Bertelsmann, where she oversaw global communications for the company’s various subscription services. She has also served as SVP of communications for Myplay, the first music locker company, and held the same role with N2K Inc., the early Internet music start-up. Prior to working in digital entertainment, Ms. Batson was head of global communications for the MCA Universal Music Group.