Linda Boland Abraham is a founding member of comScore’s executive team, serving as Chief Marketing Officer and EVP of Global Development. Founded in 1999, comScore is a global leader in digital measurement and analytics. As CMO, Linda works with industry leaders and customers to bring a data-driven approach to all aspects of marketing. She also leads expansion efforts, including strategic acquisitions and partnerships. Prior to joining comScore, Ms. Abraham co-founded Paragren Technologies, Inc., now a part of Siebel Systems. As Senior Vice President at Information Resources, Inc., she advised blue chip consumer brand clients on marketing and sales strategies. Linda began her career at Procter & Gamble and holds a B.S. in Quantitative Business Analysis from Penn State University. She currently sits on the boards of BrightContext, Tetra Pharmaceuticals, and is on the Advisory Board for timeRazor. She is Co-chair of the Global Advisory Council for Social Media for the World Economic Forum, and a frequent speaker at digital industry events and in the media, including The CBS Evening News, CNBC and NPR.