Jerry Wind is The Lauder Professor and Professor of Marketing at The Wharton School, Director of the SEI Center for Advanced Studies in Management and Academic Director of the Wharton Fellows Program. He led the development of the Wharton globalization strategy, the reinvention of the Wharton MBA curriculum, and the creation of the Wharton Executive MBA Program. He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. Jerry has served in editorial positions for top marketing journals, and published over 250 articles and over 20 books. He consults with more than 100 companies and provides expert testimony in intellectual property and antitrust cases. Dr. Wind’s numerous major awards include the four major Marketing awards. He was recently selected as one of the 10 Legends of Marketing, with eight volumes of his writing to be anthologized by Sage. His current research focuses on the Network Challenge; reinventing advertising; creativity and innovation; and challenging our mental models.