After discovering that an MFA in Shakespearean Studies does not ensure a brilliant teaching career when one has stage fright before every class, Gina found her way into advertising. She joined Ogilvy & Mather, first as Chief of Staff to the co-creative head of the agency, then as Worldwide Creative Coordinator working on IBM.
Moving to Seattle in the late 90’s, Gina joined the first tech revolution as the Director of Business Development at ads.com, an ultimately doomed start up that taught her what not to do when starting a company. Gina laid her self off, went into labor with her first child, said good-bye to the structure of a traditional workplace, and hello to the flexibility of entrepreneurship. Gina founded her own consulting business, and worked to expand the footprint of lifestyle brands across a range of categories from fitness to luxury and entertainment. She accomplished this work while also moving her family back and forth across the country four times in five years.
In 2015 Gina and her co-founder, Jenny Galluzzo, launched The Second Shift, a platform that seamlessly connects carefully selected women representing the most experienced freelance talent available to agencies and brands that understand the value in boldly embracing the gig economy. The Second Shift matches businesses with highly-skilled experts, no matter the size of their project, allowing companies to adapt in real time to an ever-changing set of needs. The Second Shift gives professional women the ability to utilize and maintain the expertise they spent a career acquiring, with more ownership over their time. Gina and her partners are working to shift the way companies look from the inside by connecting them with exceptional women from the outside.