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Christian Madsbjerg

Co-Founder, ReD Associates

Christian Madsbjerg is co-founder of ReD Associates and Senior Partner at ReD’s New York office. Christian has been leading projects and client programs since ReD’s foundation, focusing on ways to rigorously study human behavior and understand the use of  particular methodologies in order to do so.  He writes, teaches, and speaks about the kinds of methods and reasoning needed for fact-based investigations of human activity, emotions, and decision-making processes, and have been featured in The Wall Street Journal, The Atlantic, The Economist, Fortune, Forbes, and many other leading publications.

Christian’s latest book, Sensemaking: The Power Of Humanities in the Age of the Algorithm is a defense of the humanities and social sciences as essential approach to understanding people.