Carol Ballock leads the Executive Equity and Engagement practice globally for Weber Shandwick, which leverages
executive brand to advance business goals. She is a sought after consultant for her expertise and relationships in
live media and top-tier executive conferences. Having spent more than 20 years in strategic communications, her
passion is guiding C-level executives through the complex choices of where to speak and engage and how to make
the most of their participation. Since joining Weber, she has placed C-suite clients on the agendas of the world’s most
sought after forums, from the World Economic Forum at Davos and TED to top-tier media conferences and private
executive peer groups. She works with clients across industries and geographies as well as an elite group of Most
Powerful Women executives. Carol is also founding editor of Suite Talk, a Weber Shandwick quarterly of news and
noteworthy reading about what C-suite executives and influencers are talking about at top conferences and online.
Prior to joining Weber Shandwick as Executive Vice President (EVP) in 2011, Carol was Managing Director at
Burson-Marsteller where for more than a decade she grew and led the firm’s CEO and executive thought leadership
capabilities. At Burson, Carol architected the first survey to rank top conferences for CEOs and C-suite executives,
which was a market-mover for the industry and cited in tier-one media, including BusinessWeek, Institutional Investor,
CFO Magazine, and USAToday.
Formerly, Carol was Director of Global Thought Leadership at PricewaterhouseCoopers (PwC) where she drove initiatives that demonstrated the firm’s command o f “what’s on the minds of CEOs,” including its annual CEO survey, conference sponsorships, and book writing and publicity. Her other corporate positions include roles in executive communications at General Electric and Westinghouse.
Carol is an advising member of Global 50, a private community for the senior-most executives from global organizations. She holds a master’s degree in management from Carnegie-Mellon University and a bachelor’s in communications from the University of Pittsburgh. She also studied law at Duquesne University.