Aaron has 25+ years of online marketing, social media, mobile and advertising experience, with a strong background in integrated marketing. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of Social Media at online community provider, Mzinga, and as Director of Digital Marketing at Fidelity Investments.
Aaron is the coauthor of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on Marketingland.com. He is the host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.
Aaron sits on the advisory boards of PRNews and PRSA Sillicon Valley. He lives with his wife and three children in Lafayette, CA.