Kirkpatrick: Facebook Mobile Ad Growth Shows Promise

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors, exceeding analyst expectations by a hefty $200 million and sparking a 25-percent surge in Facebook stock by Thursday morning. Techonomy’s David Kirkpatrick spoke on Bloomberg West on Wednesday about Facebook’s good news, calling the results a “historic moment for a company that’s really coming into its own.”

Techonomy.com-Amex-banner v2

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors, exceeding analyst expectations by a hefty $200 million and sparking a 25-percent surge in Facebook stock by Thursday morning.

Techonomy’s David Kirkpatrick spoke on Bloomberg West on Wednesday about Facebook’s good news. Kirkpatrick called the results a “historic moment for a company that’s really coming into its own,” and pointed to Facebook’s promise for real, long-term growth. With more than half of Facebook’s users already on Facebook mobile, the company’s mobile inventory will continue to be a tremendous opportunity for profit and sales, Kirkpatrick believes.

But while Facebook’s mobile ads are performing well, there is room for improvement. “I still think the ads that I see on Facebook generally stink,” Kirkpatrick said. “But the fact is they do seem to be improving the ability to pick the right ads to show the right people at the right time so the progress is clearly evident in these numbers.”

Related Posts
See All

Can Facebook Make Mobile Its Gold Mine?

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors,...

Facebook Is Making $3 Million a Day on Mobile Ads

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors,...

How Facebook Connects You to Everything

It’s called the Internet of Everything rather than of “things,” because it is increasingly apparent that we are part of an interlaced reality. Whether it’s a Fitbit, video memory augmentation, apps that connect our friends...

Why Zuckerberg Beamed as He Announced Facebook Home for Android

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors,...

Is Facebook Home More Than Just a Souped-Up App?

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors,...

Kirkpatrick: Facebook Wants to Be There When You Turn Your Phone On

Facebook reported impressive quarterly earnings Wednesday, thanks in large part to strong mobile advertising sales, which accounted for 41 percent of the company’s total ad revenue. The announcement came as a happy surprise to investors,...

Sam Lessin & David Fischer: The Facebook Effect, Continued

One company has captivated the world’s attention in 2012, for better or ill. With all the attention on its stock, many lose sight of the central role Facebook plays in social and economic life worldwide....