Kirkpatrick: Amazon Smartphone Move “Brilliant”

Come September, the hottest phone on the market might not be the iPhone, Galaxy, or Nexus, but a new 3D-capable smartphone developed by none other than Amazon. The Internet behemoth has been considering making a foray into the smartphone market, according to a recent report in The Wall Street Journal, and is likely to publicly announce plans in June and go to market as early as September. Techonomy’s David Kirkpatrick spoke on Bloomberg Surveillance on Monday about Amazon’s possible push into smartphones, calling the move “brilliant” and noting its potential for connecting customer relations with mobile payments. “If you were trying to keep an ongoing relationship for all kinds of commercial relationships with everybody, you have to have a phone,” Kirkpatrick said. And for companies hoping to get a return from consumers, transactions are paramount.

Come September, the hottest phone on the market might not be the iPhone, Galaxy, or Nexus, but a new 3D-capable smartphone developed by none other than Amazon. The Internet behemoth has been considering making a foray into the smartphone market, according to a recent report in The Wall Street Journal, and is likely to publicly announce plans in June and go to market as early as September.
Techonomy’s David Kirkpatrick spoke on Bloomberg Surveillance on Monday about Amazon’s possible push into smartphones, calling the move “brilliant” and noting its potential for connecting customer relations with mobile payments. “If you were trying to keep an ongoing relationship for all kinds of commercial relationships with everybody, you have to have a phone,” Kirkpatrick, who is also a Bloomberg contributing editor, said. And for companies hoping to get a return from consumers, transactions are paramount. “You want to be in the position where you get into the transaction because that’s where money is,” Kirkpatrick said. “It’s much bigger than putting ads in front of people’s faces.”

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