fbpx

18 Conference Report #techonomy2018

Consumer-Centric Media is a Whole New World

1/1

  • Stephano Kim, Michele Romanow, Vadim Tsemekhman, Brian Wieser, and Dave Morgan at Techonomy 2018, Monday, November 12, 2018. (Photography by Paul Sakuma Photography)

Speaker

Stephano Kim
Executive Vice President, Strategy, Turner

Michele Romanow
Co-Founder, Clearbanc

Vadim Tsemekhman
Director of Product, Walmart

Brian Wieser
Senior Analyst, Pivotal

Moderator

Dave Morgan
Chief Executive Officer, Simulmedia, Inc.


Description: Media and marketing are no longer about the channel. They’re about consumers. Programmers don’t depend on others to get out messages, and data is the only stock in trade that matters. Since ads remain, for better or worse, the major source of media revenue, data is driving media. The power structures, as a result, are shifting quickly.

Leave a Reply

Your email address will not be published. Required fields are marked *