16 Conference Report #techonomy16

180 Shift: From Learning to Unlearning


Mark Bonchek
Chief Epiphany Officer, Shift Thinking

In marketing, the old mental model of targets, funnels, and campaigns has become outdated. In strategy, value is now created with platforms and ecosystems. In organizations, one needs to master new models of networks and communities. Leadership today requires the ability to unlearn, so we can get beyond viewing the new through the lens of the old. It’s a shift in mindset from incremental to exponential.

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