When you sell an experience instead of a product, you have to build a different set of values around that. Number one: trust.
Marc Benioff Chairman and CEO, Salesforce
Big data is actually wrapped up with an ideology, as though we could magically solve all the world’s problems if we just have more data.
danah boyd Founder and President, Data & Society
If you look at how long the industrial revolution took place, or any of the other big cataclysmic revolutions, they occurred in a timeframe that allowed society to adjust, maybe not completely, but over time, over generations. And this revolution is happening much faster.